About the Owner

Hi, I'm Greg, founder of Laughing Stock Clothing Company and Goodell Holdings LLC.

What started as an idea to create original apparel has grown into something much bigger.

Laughing Stock Clothing Company was the first step toward building a family of brands centered around storytelling, creativity, and preserving automotive culture. Today, alongside Wabbits Garage and Goodell Media, it is part of Goodell Holdings LLC, where each business serves a different purpose while working toward the same mission.

At Laughing Stock, every design begins with a story. Some are inspired by life in the garage. Others come from everyday experiences, internet culture, or the moments that make us laugh when life doesn't quite go according to plan. Whether it's a fictional repair order from the Garage Reality universe or a design that simply makes someone smile, every release is created with the goal of telling a story worth sharing.

But this journey doesn't end with clothing.

As Goodell Holdings continues to grow, one of my biggest goals is to launch the For Someone Today Project, a nonprofit currently in development. The vision is simple: use the success of these businesses to help real people when they need it most through practical support, community partnerships, and acts of kindness.

To me, success isn't measured only by what we build. It's measured by what we're able to give back.

Thank you for supporting a small business and helping make this vision possible.

This all started with a simple idea: to bring the humor and stories of garage life to clothing.

Today, it's grown into something much bigger.